A New Trend in the Fashion World
Women all over the world are increasingly welcome to purchase products that adhere to Islamic and religious standards. Hijab has become an undeniable reality in fashion weeks, alongside mannequins dressed in Islamic clothing and the introduction of various clothing brands with religious elements. The world of Islamic fashion and hijab is one of the most active fashion trends.
The Islamic fashion trend that has emerged in the world does not have a specific organization or institution, public or private organization, nor does it attempt to be the opposite of non-Islamic fashion, which dates back to the late eighteenth century.
It’s strange to think that mannequins wearing full Islamic hijab have appeared on the catwalks of the East and West of the world, exposing the latest designs of some Western fashion houses to 21st-century fashion and clothing lovers. Surprisingly, the world’s most famous fashion week stage, from Turin, Italy to New York, USA, saw a procession of veiled mannequins to show off their clothes.
Hijab and Islamic fashion
Islamic fashion and clothing, also known as the hijab in the fashion world, are emerging and well-known concepts. Not only are Muslim women required to wear Islamic dress in public because of their religious beliefs, but non-Muslim women, such as Christians and those who do not believe in any religion, are also interested in wearing hijab. Christian women wear headscarves to church, and women in some parts of the world prefer to dress in Islamic fashion, which covers body parts with various designs due to the cold weather.
Islamic fashion and clothing are no longer a deterrent to fashion and clothing lovers. Expensive and significant designs presented in the world of Islamic fashion by some of the most famous Islamic fashion designers such as Anisa Hasbian and Maria Pakistani are a clear example of aesthetics and fashion in the world of Islamic fashion and clothing.
Islam and Islamic standards have never sought to oppose the world of fashion and clothing and the colorful world of designs and roles in the field of clothing, and it has not been a deterrent to the spread of fashion and clothing as long as human dignity is not threatened by the world of fashion and clothing. The advice of tradition to be adorned and fragrant and to look beautiful, as well as to pay attention to the white and yellow clothes worn by the greats of the Islamic world throughout the centuries, demonstrates that Islamic standards for the fashion world are not only threatening but also an opportunity and an incentive.
Despite all of the incidents that have attempted to portray a negative image of the hijab and Muslim clothing, the hijab has maintained its high position in the world of Islamic fashion and lifestyle. The world of social media and the magic of fashion hashtags, as well as the capabilities of fashion weeks and fashion bloggers, have all contributed to its empowerment.
Islamic fashion economics is a reality in the fashion world today, with fashion designers in the east and west of the world turning their businesses into Islamic fashion businesses and a growing market for Islamic clothing based on religious standards. Hundreds of millions of Muslim women worldwide, who traditionally cannot afford to wear any kind of clothing in public, represent a sizable market for fashion brands. These brands want to broaden their audience and customer base, as well as enter the Islamic fashion market, in order to attract the attention of this demographic.
Many Western fashion houses, from Paris to Milan to New York, that now design and sell Islamic fashion and clothing do not only serve to Muslims. The global acceptance of Islamic fashion demonstrates that Western women are customers of this type of fashion for a variety of reasons, and the variety of colors, patterns, and attractive and creative designs of some Islamic clothing has been effective in encouraging them to invest in this field.
Islamic fashion and clothing in the digital world
Understanding today’s growing trend of Islamic fashion and clothing is not a difficult task. On the Internet, more than 7.5 million pages about Islamic fashion have been indexed, and the number is growing by the month. The number of videos about Islamic analyses, comments, consultations, and fashion weeks that have been uploaded to social networks has increased, and thousands of images of the world of Islamic fashion and clothing are shared by network users every day. Every week, thousands of photos with hashtags related to Islamic fashion are uploaded, which are not limited to Muslim Facebook and Instagram users.
Not only have users, customers, and the IT world shown a keen interest in the world of Islamic fashion and clothing. Many well-known fashion and clothing brands, including NIKE, MANGO, Debenhams and H&M, and Dolce & Gabbana (D&G), have entered the borders of Islamic hijab in fashion design, mannequins, models, designs, and styles.
It appears that the world of Islamic fashion and clothing today, as a reality in the world of fashion, such as halal food and halal tourism, as well as Islamic banking, can affect the future of fashion and clothing as well as its economy. Gradually, the chair of Islamic fashion and clothing will be established in the masters and doctoral courses of FASHION DESIGN at world-renowned colleges and institutes of fashion design education.
Those who want to work in the fields of design, marketing, advertising, business management, and audience sociology, as well as the methodology of Islamic fashion and clothing trends, should be in this field, which combines religious, design, and industrial functions. It is critical that they study and become acquainted with the alphabet of this emerging fashion world.
There can be no design, style, or product for the world of Islamic fashion and clothing unless proper and effective attention is paid to the clothing needs of Muslim men and women. A world that is constantly presented with new trends and styles, as well as the attractiveness and needs of the audience, as well as respect for it, can expand its economy day by day.
Islamic fashion and clothing provide an opportunity to introduce Islamic beliefs and peace to a growing global audience in the twenty-first century. In fact, Islamic fashion is a medium and a tool for introducing Islamic beliefs, as well as the criteria and functional characteristics of Sharia, into the human lifestyle of the digital age, thereby acquainting a large number of non-Muslim citizens of the world today with this space.
Kuala Lumpur: The fashion capital of the Islamic world
Malaysia’s modern and beautiful capital is now one of the most important tourist destinations in Southeast Asia. Kuala Lumpur, in addition to providing attractive tourist and educational destinations for students and tourists over the last two decades, is one of Asia’s most viable fashion and clothing regions. Islamic fashion weeks are held in this country due to the Islamic government structure.
Malaysia, which has hosted prestigious exhibitions and conferences in recent years, is one of the most active countries in Asia in the field of Islamic fashion and clothing, as well as tourism and halal food. Millions of tourists who visit this country each year have provided an excellent opportunity for the country’s fashion activists and designers to introduce the audience to the world of Islamic fashion and clothing, as well as tourism opportunities. Tourists, as well as lifestyle and fashion media, have welcomed the issue.
Hijab mannequins and brands that produce Islamic clothing for Muslim women in Asia do well in Malaysia. One reason for Malaysia’s success in the Islamic fashion industry is the country’s large Muslim population and proximity to Muslim countries such as Singapore and Indonesia, where people spend a lot of money on Islamic fashion.
The country with the most Muslims in the world is Indonesia, and Malaysia’s proximity to this country has made it a good base for the development of Islamic fashion in this region of the ancient continent. The diverse color scheme of Malaysian and Indonesian Muslim women’s clothing, as well as their interest in diversity and fashion, have made the Malaysian Islamic fashion industry, like its Islamic banking industry, a successful model for other countries.
In fact, since the Islamic fashion shows were held in the last decade and were widely reflected on social networks and the Internet, this country’s passages and fashion stores have been selling Islamic clothes with different colors, patterns, and designs. In Malaysia, fashion policies are decided by the Fashion Council.
Malaysia’s success in the Islamic clothing industry is also reflected in the production of Islamic swimwear. Ms. Nouriani established Active WEAR five years ago to manufacture Islamic swimwear. Since then, he has faced competition from Spain, Indonesia, and Australia. Ms. Nouriani, on the other hand, is overjoyed because she believes it demonstrates that Islamic swimsuits are being accepted by the international community.
If you want to see mannequin coats at Malaysian Islamic Fashion Week, go to Kuala Lumpur in the second week of April every year to see the unveiling of the latest fashion house designs for Islamic clothing.